It’s an oft-cited nugget of wisdom that the technology aboard Apollo 13 had no more computing power than a modern pocket calculator. But what exactly is the mechanism by which engineers have been able to increase PC power so much?

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This Accelerated Ideas video, presented by Lexus, unpacks the answer: Moore’s Law. While this “law” is really more of an observation, it still provides insight into the relentless miniaturization that’s making our lives run faster than ever.

This post is a sponsored collaboration between Lexus and Studio@Gawker.