Ever wonder why certain videos, memes, or photos suddenly seem to be everywhere, while most others get, like, nine views? As it turns out, social psychology is the driving force behind what dominates your newsfeed.

This first entry in the Accelerated Ideas video series, sponsored by Lexus, provides an under-a-minute master class in why — and how quickly — things go viral, including one controversial white and gold garment.

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This post is a sponsored collaboration between Lexus and Studio@Gawker.