It’s an oft-cited nugget of wisdom that the technology aboard Apollo 13 had no more computing power than a modern pocket calculator. But what exactly is the mechanism by which engineers have been able to increase PC power so much?

This Accelerated Ideas video, presented by Lexus, unpacks the answer: Moore’s Law. While this “law” is really more of an observation, it still provides insight into the relentless miniaturization that’s making our lives run faster than ever.

This post is a sponsored collaboration between Lexus and Studio@Gawker.